Managing Sustainable Business: An Executive Education Case and Textbook

This textbook presents a general multi-objective optimization framework for optimizing chemical processes by implementing a link between process simulators and metaheuristic techniques. The proposed approach is general and shows how to implement links between different process simulators such as Aspen Plus®, HYSIS®, Super Pro Designer® linked to a variety of metaheuristic techniques implemented in Matlab®, Excel®, C++, and others, eliminating the numerical complications through the optimization process. Furthermore, the proposed framework allows the use of thermodynamic, design and constitutive equations implemented in the process simulator to implement any process.
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.
The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.
The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.
The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
Contenido
| Título: | Managing Sustainable Business: An Executive Education Case and Textbook |
| Materiales y palabras clave: | — |
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| Idioma: | ESPAÑOL |
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Instancaciación
| Fecha: | 2018 |
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